Systems, Storytelling, and Sales | Krista Chapman
In this episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Krista Chapman, founder of Path & Compass, to unpack why true conversion in marketing comes down to storytelling, resonance, and building meaningful systems. Krista shares her journey from planner and venue director to burned-out creative, and how that experience inspired her to create a purpose-driven agency during the early days of content marketing.
The conversation explores her marketing philosophy, “If you care, it will be okay,” and why staying human-first is essential in an industry increasingly shaped by AI and automation. Jonathan and Krista also discuss the balance between metrics and meaning, the dangers of relying on data alone, and how authentic storytelling drives real connection and conversion.
Krista also offers insights on the evolving SEO landscape, the underutilized power of email marketing, and how to blend automation with authenticity in ways that elevate client care rather than replace it. She also shares strategies for solo operators and new venue owners on avoiding overwhelm, establishing strong marketing foundations, and attracting the right clients with clarity and purpose.
About Our Guest:
Krista Chapman is a business strategist and coach dedicated to helping entrepreneurs build intentional, sustainable businesses. With a background in marketing and sales and years of experience coaching organizations across every stage of growth, Krista brings a direct yet compassionate approach that resonates deeply with business owners.
She is also the founder and lead strategist of Path & Compass, a female-led holistic digital marketing agency that partners with event and wedding companies to build timeless brands, scale in their local markets, and navigate evolving digital technologies through its proven Five-Path Framework. Always testing and refining strategies herself, Krista ensures her clients benefit from guidance grounded in both real-world experience and forward-thinking innovation.
Find Her Here:
Email: krista@pathandcompass.com
Website: https://www.pathandcompass.com/
Facebook: https://www.facebook.com/PathandCompass/
Instagram: https://www.instagram.com/pathandcompass/
Linkedin: https://www.linkedin.com/company/pathandcompass
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