The Wedding Venue Ad Strategy You Haven't Considered | Mark Chapman
In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market’s nuances is key to successful marketing.
Mark unpacks the power of Google Ads, the influence of social platforms like Meta and TikTok, and the critical role of demographic targeting. He also explains the importance of transparent pricing and the high ROI of well-executed retargeting campaigns. He is passionate about helping wedding venue owners elevate their marketing game and attract the right clients.
About Our Guest:
Mark Chapman is the President of The I Do Society, a leading authority on advertising within the wedding industry. His journey began with his family's wedding photography business, where he faced challenges in attracting quality leads. A friend's success with Google Ads inspired him to explore digital advertising, leading to significant improvements in client engagement. This experience ignited his passion for helping other wedding professionals achieve similar success.
Mark's expertise encompasses Google Ads, Meta Ads, and TikTok Ads, focusing on strategies that effectively reach and convert ideal couples. Under his leadership, The I Do Society has become a trusted partner for wedding businesses seeking to enhance their advertising efforts. Mark is also a sought-after speaker and educator, sharing his insights at industry events and webinars.
Find Him Here:
Website: https://theidosociety.com/
Instagram: https://www.instagram.com/theidosociety/
Facebook: https://www.facebook.com/theidosociety/
YouTube: https://www.youtube.com/@TheIDoSociety
TikTok: https://www.tiktok.com/@theidosociety
LinkedIn: https://www.linkedin.com/company/theidosociety
If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!
Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world-class venues!
BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly.
► Website http://thevenuerx.com/submit
► Join Our Facebook Group/VRX Community: https://www.facebook.com/groups/thevenuerxcommunity/
