Unlock Business Success: Start Strong With These Digital Strategies | Sam Jacobson
On this week's episode of the Venue RX Podcast, our host Jonathan Aymin sits down with Sam Jacobson, Co-Founder of DUET and Owner of Ideaction Consulting, to talk about what it really takes to start or refine a business with a strong digital presence in today’s ever-changing industry.
Sam explores why business owners can’t afford to operate on autopilot, how the wedding and creative industries have evolved over the years, and why regularly reassessing your goals, services, and direction is essential for long-term growth. Sam breaks down the foundational steps of building a business, from defining your ideal client and structuring your services to deciding whether to remain owner-operated or build a team.
He also dives into how to transition from saying “yes” to every client to intentionally targeting the right ones, using real-world client examples and case studies. Sam shares practical ways to gather and analyze client feedback through surveys, reviews, CRMs, and AI-powered tools, plus he explains how to use AI responsibly to enhance strategy, systems, SOPs, and operations without relying on it as a shortcut.He highlights the importance of business structure, naming, branding, and the importance of taking imperfect action, knowing when to refine, pivot, or double down on what’s already working, so you can keep moving forward without getting overwhelmed.
About Our Guest:
Sam Jacobson is a Co-Founder of DUET and the Owner of Ideaction Consulting, where he has spent nearly two decades helping wedding professionals elevate their businesses and stay ahead in a competitive market. Through Ideaction Consulting, Sam has guided hundreds of creative entrepreneurs by sharpening their marketing messages, understanding buyer psychology, and building sales systems that convert interest into booked clients.
Known for his ability to activate audience interest, Sam specializes in clear, persuasive communication that attracts ideal clients directly to the inbox. As social-led marketing emerged as the primary driver of visibility and inquiries for creative brands, Sam became deeply focused on the strategies that turn attention into trust—and trust into results.
At DUET, Sam leads client strategy and trains the team on how to use storytelling to spark connection, build credibility, and drive measurable growth for wedding venues and creative businesses alike.
Find Him Here:
Website: https://ideactionconsulting.com/
Instagram: https://www.instagram.com/ideactionconsulting/?hl=e
Website: https://duetsocialmedia.com/
Instagram: https://www.instagram.com/duetsocialmedia/?hl=en
If you are a new or existing venue owner and want a professional team to operate and manage your venue business click here!
Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world-class venues!
BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly.
► Website http://thevenuerx.com/submit
► Join Our Facebook Group/VRX Community: https://www.facebook.com/groups/thevenuerxcommunity/
